Massive snowman a tradition in Wisconsin community

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MINOCQUA, Wis. (WSAW ) -- In the Northwoods, a longstanding tradition returns. Snowmy Kromer the snowman is back once again.

"He is an icon of winter tourism, for sure, in the Northwoods," said Krystal Westphal, executive director of the Minocqua Area Chamber of Commerce.

Snowmy Kromer's legacy can be traced back to the 1960's.

"We just want to keep the tradition alive. So we take anybody that wants to help stomp snow."

It's a 3-day process that started Monday. With the help of Strums excavating they pile snow inside a fence for the 30 foot wide base.

"We spray him down with about 1,000 gallons of water the first night to freeze him solid," said Westphal.

Like a wedding cake, the top two pieces go on day two, sprayed with another 1,000 gallons of water.

"Then we take the fencing off."

His eyes, mouth and buttons are scrap pieces of wood. His nose-- a traffic cone. The pipe is wood and fiberglass, the smoke is just a trash bag. And the hat, courtesy of his namesake from the U.P.

"He's got a size 96 Stormy Kromer hat," Westphal said with a smile.

Snowmy Kromer has fans worldwide.

"Nova Scotia and Signapore," said Westphal, recalling where they've gotten communication from.

And then theres, "Southwest Florida," said John Rosing.

Capturing the finished product, Rosing is a regular to Minocqua this time of year.

"I love to snowmobile," said Rosing, "and I like to escape south Florida this time of year."

John will say goodbye to the Northwoods around the same time as Snowmy Kromer.

"We'll probably knock him down later March, early April," Westphal said.

If you do pay Snowmy Kromer a visit, the folks at the Chamber encourage you to use the hashtag "minocqua area," one word, and you may see yourself online with Snowmy.