Build-A-Bear Pay Your Age promotion returns with limits

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(NBC News Channel) -- Build-A-Bear's pay your age promotion returns with new rules.

This year only a limited number of tickets will be available for the Pay Your Age event.

You may remember last year's event was only for one day and prompted long lines and store closings due to heavy turnout.

Participants must be part of the Build-A-Bear Rewards Program and enter by June 16th for a chance to get one of 200,000 tickets.

If you're one of the lucky winners, you'll receive a notification via E-mail.

The tickets will be redeemable for a new furry friend during select days between June 24th and June 28th.

Parents can use one ticket for up to two children present at the event.

Additionally, ten children will also have the chance to win a birthday party experience valued at $250.