Amazon sending customers free samples based on purchase history

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(NBC News Channel) -- Your next shipment from Amazon might help you discover some new products.

Amazon package on a conveyor belt, Photo Date: 1/28/2018 / Cropped Photo: Christoph Scholz / CC BY-SA 2.0 / (MGN)

Amazon is sending its customers' free samples, curated specifically to their tastes as part of the company's new ad strategy.

It's all based on shoppers' purchasing history, this according to a report from Axios.

The products show up in your shipment, free of charge.

There's no obligation to buy or review the items and you can opt out at any time.

On the website, Amazon says the pilot program is similar to its product recommendations but real, so you can actually try out the latest items.