(NBC News Channel) - The latest holiday shopping figures are out.
Adobe Analytics has been crunching the numbers on holiday shopping so far, and Americans are spending big bucks this year, saying this will be the first holiday shopping season to cross the $100 billion mark.
Some of the top products include Apple Airpods, Amazon Fire TVs, Samsung Tablets and Nintendo Switch gaming consoles.
Online shopping is big this year, especially mobile shopping.
Adobe shows about half of online visits were from a mobile device.
Americans have already spent more than $65 billion so far.
That's 15% growth overall.