(CNN) -- Taco Bell is the best Mexican restaurant brand in the U.S. -- according to a new poll.
The distinction comes from the Harris Poll's 30Th Annual Equitrend Study.
It doesn't mean it's the best Mexican restaurant in America, just that it's a favorite based on familiarity, quality and purchase consideration.
Moe's held the title last year and Chipotle had it the year before that.
The poll surveyed more than 70,000 U.S. consumers, and asked them about more than 3,000 brands across more than 300 categories.
Winners in other brand categories include Chick-Fil-A, Krispy Kreme, Five Guys and Blaze Pizza.