A look at July 4th by the numbers

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(CNN) -- Today is the 4th of July.

So what are Americans doing and buying for the 4th?

According to WalletHub.com 27.6% of those surveyed plan to buy more patriotic merchandise for the 4th.

They're also buying fireworks, more than $800 million will be spent on that this holiday.

And beer sales should be brisk, WalletHub says the 4th is America's #1 beer-drinking holiday.

65% of those polled say they plan to attend a picnic this Independence Day.

And picnics mean plenty of food -- more than $7 billion is spent annually on 4th of July eats.

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