Pepsi Rolling Out ‘Cocoa Cola’
Limited-edition drink made with cocoa, hint of marshmallow
There is no denying that hot cocoa is the unofficial beverage of winter. Whether you are cozying up with a mug by the fire while snowed in or creating one of those cocoa bombs that has taken the internet by storm, the hot chocolate-y goodness is an all-time classic…and a classic that’s getting a whole new twist, thanks to the latest product innovation from Pepsi.
Introducing Pepsi “Cocoa” Cola, a delicious blend of cocoa (and hint of marshmallow!) mixed with Pepsi cola. The Pepsi test kitchen team only whipped up a small batch but is in the giving mood to share the cocoa goodness with Pepsi fans and cocoa enthusiasts alike. To do that, Pepsi announced via Twitter that if its tweet reaches 2,021 retweets, the brand will drop Pepsi “Cocoa” Cola later this winter.
“There is nothing more classic than hot cocoa on a winter day, but this year has been anything but typical” said Todd Kaplan, Vice President of Marketing at Pepsi. “So why not bring together the delicious taste of a Pepsi with the delicious, wintery taste of chocolate and marshmallow and bring some unexpected joy to our fans this season? We are confident we nailed Pepsi “Cocoa” Cola and can’t wait to get this in the hands of cola fans this winter.”
On the heels of Pepsi Apple Pie drop earlier this season, this is just the latest limited edition flavor in Pepsi’s portfolio.