What's fueling HQ Trivia's popularity?

By  | 

NEW YORK (CBS News) -- At least 1.6 million people stopped what they were doing on Sunday and opened up an app on their smartphones called HQ Trivia. A total of $15,000 in real prize money was up for grabs. The hosted quiz game has become a hit in the few months it's been out.

At least 1.6 million people stopped what they were doing on Sunday and opened up an app on their smartphones called HQ Trivia. A total of $15,000 in real prize money was up for grabs. The hosted quiz game has become a hit in the few months it's been out. Courtesy: CBS News

It broadcasts live every night at 9 p.m. ET and on weekdays at 3 p.m. Players from around the world log on and are given 10 seconds to select the right answer to multiple choice trivia questions. If you get all 12 questions right, you win a share of the prize money, which is at least $2,000 – and has been as high as $18,000.

The app was co-created by Rus Yusupov, one of the minds behind the hugely popular -- but now defunct -- video sharing app, Vine. But it's not just the game itself that's fueling the app's popularity. It's also quirky host, Scott Rogowsky.

Rogowsky and Yusupov joined "CBS This Morning" to discuss what they believe is behind the phenomenon and what's next for the company.

"I think what HQ Trivia's done is taken the old-school idea of a trivia show – a quiz show – which has been around since the dawn of television, even radio, and made it a participatory event versus a spectator sport," Rogowsky said. "You don't have to be sitting in front of a TV to take it anywhere, play anywhere. We combine production value and a host and graphics and music and made it a produced experience."