CUPERTINO, Calif. (AP) -- Gartner analyst Brian Blau says the iPhone X's augmented reality features will change the way people use apps and give app developers new, "cool things" to do.
Apple on Tuesday showed off a simple use for this new, sophisticated camera technology with "animoji." Those let people animate emoji characters with their facial expressions.
Blau says this -- showing off a new technology with something that everyday people can use and understand -- is what Apple does best.
The analyst also praised for the extended battery life for the phone, saying that's not something that often comes with new smartphones.
The leaks and rumors leading up to Tuesday's showcase at Apple's Cupertino, California, headquarters meant there were few surprises at the event. But Blau says you could tell this was a special event for Apple, which honored is late co-founder Steve Jobs in the theater named after him.