Online sellers go big with trendy wares for men

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St. Louis (AP) -- Big guys want to look stylish, too. Although they've always had big and tall shops to turn to, many shoppers say they don’t find the trendy clothes they crave there. Now, a crop of online retailers are finally catering to the long-ignored group.

Plus-size men has been a long-ignored group in the retail industry, but analysts say that's starting to change.

One of those retailers, the Winston Box, is an online subscription service that sends customers up to four items of clothing once a month. The california-based service costs 75 dollars per box.

Many of these niche companies are making larger sizes of slim-cut jeans, bomber jackets and other clothes that shoppers say are hard to find in stores.

Retail and apparel analyst Diana Smith attributes this emerging market to the growing percentage of overweight men in the United States, as well as changing attitudes toward fashion.

She says the success of women's plus-size clothing, which had sales of more than 20 billion dollars in 2016, also helps.

The fashion industry getting serious about catering to a diverse clientele.