Nintendo Switch continues to lead video game console race

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(NBC News Channel) - The Nintendo Switch is turning up the heat in sales.

The company's latest console, the Switch, just became the fastest selling video game system in the U.S. in the company's history. Demand is so high that Nintendo (NTDOF) says it can't ship enough devices to meet it.

According to the NPD Group, the Nintendo Switch was once again the top-selling current-generation console hardware in September.

That marked the third straight month at number one, and the fifth time overall in the seven months since its launch.

The Nintendo Switch has already surpassed two million units sold in the U.S. alone, and is headed into its first holiday shopping season.