- Besides having a remarkable knack for scheduling big speeches on remarkably cold or snowy days (it’s known as the “Gore Effect” in journalistic circles), Gore has been incredibly ineffective in bringing his message home.
And fail he has. The Pew Foundation recently asked Americans to choose which of 20 prominent issues is of most importance. They included the economy, crime, education, and, of course, global warming, which came in dead last.
Gore’s failure is his own fault. He gained a reputation for exaggeration during his 2000 campaign, and he's unable to shake it - because he’s proud of it, saying that it's just fine to emphasize extreme global warming scenarios because they get people's attention.
People notice these exaggerations. He’s created a climate of extremes that people are simply tired of, which is why his issue ranks dead last.