The Next Commodity to Collapse will be Mass-Marketed Environmentalism

By: By Lawrence Solomon, National Post (reprinted from icecap.us)
By: By Lawrence Solomon, National Post (reprinted from icecap.us)

By Lawrence Solomon, National Post

The next commodity to collapse will be mass-marketed environmentalism. Oil and other commodities have plummeted. The next commodity to tumble from unsustainable peak levels: environmentalism. In part, I am making this prediction because, in my 30 years as an environmentalist, I have never seen so many governments and so many corporations so profusely espousing so many environmental causes. Where promoting environmentalism was once seen as daring and counter-cultural, today it has become banal, no longer the exclusive preserve of a Body Shop chain, but of every retailer down to Wal-Mart. For the same reason that clothes go out of fashion after the masses embrace them, mass-marketed environmentalism will come to be disdained. Another reason for my prediction that environmentalism has peaked is the instinct for self-preservation among the political leadership. Thinking they could raise revenues while appearing green, opportunistic politicians have been promoting environmental taxes without having a credible case to make. The result, increasingly, is political ruin.

Environmentalism has peaked is the instinct for self-preservation among the political leadership. Thinking they could raise revenues while appearing green, opportunistic politicians have been promoting environmental taxes without having a credible case to make. The result, increasingly, is political ruin. The federal election results this week are, in good part, a testament to Liberal leader Stephan Dion's failure to sell his Green Shift - the Liberals obtained the lowest share of the vote since Confederation. In England, where citizens face the world's highest burden of green taxes, the ruling Labour Party received a miserable 3% of the vote in by-elections earlier this year and London’s mayor, the greenest in Europe, was thrown out of office. Across Europe, once-green politicians are now backing away from their earlier commitments to push green agendas. In stock and commodity markets, when values fall from unrealistically high levels, they often fall further than justified. When environmentalism falls from its high values on the realization that many concerns have been oversold, it too will likely fall further than justified. Environmentalism will then need to reestablish public trust before real environmental gains can be made. As history shows, after being burned in the stock market, investors often stay away for years, fearful of being burned again. The lack of trust harms the greater economy. We have no history of what happens when citizens feel taken in by false environmental claims. But we may soon find out.


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