DARLINGTON, S.C. (AP) -- Darlington Raceway is bracing for Round 2 between Kevin "The Hitman" Harvick and Kyle "Rowdy" Busch.
Track president Chris Browning says he knew from the moment Harvick and Busch tangled after last year's Southern 500 his people would have the perfect way to sell this weekend's Sprint Cup race.
The track has placed billboards throughout the region, purchased radio spots and Internet ads promoting a potential second showdown at the Southern 500 on Saturday night.
The combatants aren't thrilled. Busch calls the campaign "stupid."
It stems from last year's post-race tussle when Harvick left his car, punched at Busch through the window of his No. 18 Toyota before Busch pushed Harvick's machine out of the way to leave.
Fans cheered and Browning saw this year's campaign.