Diet Mountain Dew Signs on With Dale Earnhardt Jr.

By: Kim Allen Email
By: Kim Allen Email

CHARLOTTE, N.C. (AP) -- Dale Earnhardt Jr. will have the Diet Mountain Dew brand on his car starting with next year's Daytona 500.

The new paint scheme for NASCAR's most popular driver was unveiled Wednesday. Diet Mountain Dew replaces the Pepsi-owned brand AMP Energy that has been featured on the car since 2008.

AMP will remain on the car next season as an associate sponsor. Pepsi is the primary sponsor for Earnhardt in 20 races each year.

The National Guard has the other 16 events. The Mountain Dew brand has a strong history in NASCAR.

It was most notably the primary sponsor of Hall of Fame driver Darrell
Waltrip during his 1981 and 1982 championship seasons.

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