Alabama Says Company Ignored Two Cease-and-Desist Letters

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By Andrew Gribble |

TUSCALOOSA, Alabama -- More than three years after Alabama mailed its first cease-and-desist letter to the Fultondale-based supplement company S.W.A.T.S., the university was prompted to send another because of "several YouTube videos" that implied Crimson Tide student-athletes were endorsing its products.

"We further request that you refrain from any future contact with any of our current student-athletes," Alabama compliance director Matt Self wrote in an Oct. 31, 2012, letter to Christopher Key, a co-founder of S.W.A.T.S.

"Any future contact should be directed to the coaching staff, the athletics training staff, or the compliance office. Additionally, we ask that you not give or sell any product to our student-athletes. If they wish to use your product, they should obtain them through the athletic training staff and under the supervision of the athletic training staff."

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