This is a big week for Atlantic Coast Conference football and league members from top to bottom hope to benefit.
The league that's taken its share of shots for playing shoddy football has three undefeated top-team teams being showcased: No. 10 Miami (6-0) plays at North Carolina on national television Thursday night; No. 5 Florida State (5-0) is at No. 3 Clemson (6-0) in Saturday night's prime-time matchup.
The ACC hasn't had three programs ranked in the top-10 since October 2005. Throw in No. 19 Virginia Tech and it's the third straight week four ACC teams are in the Top 25.
The benefits for those schools are obvious.
Other members fighting to get to the top believe they also can take advantage of the bright lights shining on the league