FedEx ends Orange Bowl sponsorship after 2 decades

By: AP
By: AP

MIAMI (AP) - FedEx is ending its sponsorship of the Orange Bowl
after two decades.

The company announced the move in a statement Monday. It says
the decision was difficult but "allows us to focus and redirect
our marketing efforts toward our other sports properties and
marketing initiatives."

ESPN is responsible for lining up title sponsors for the BCS
bowls as part of its contract to broadcast the games. The Orange
Bowl said in a statement that "we are confident that the network
will secure a name sponsor for the Orange Bowl that is beneficial
for all concerned."

FedEx had been the bowl's title sponsor since the 1990 game,
making it the longest continuous sponsor of any bowl game.

SportsBusiness Journal first reported the move.

(Copyright 2010 by The Associated Press. All Rights Reserved.)


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