TV ratings rise for Masters, fall short of record

Former Master's champion Angel Cabrera, left, of Argentina helps Phil Mickelson put on his Masters jacket after his win at the 2010 Masters golf tournament in Augusta, Ga., Sunday, April 11, 2010. (AP Photo/Chris O'Meara)
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NEW YORK (AP) - Phil Mickelson's Masters win, with Tiger Woods
lurking but never really contending, drew much higher television
ratings than last year but fell far short of the record set by
Woods' first title at Augusta.

Sunday's final round on CBS earned a 12.0 overnight rating and
25 share. That's up 36 percent from last year's 8.8/21 for Angel
Cabrera's win in a two-hole playoff. But it doesn't come close to
the 15.8/32 for Woods' first Masters victory in 1997.

It was still the third highest overnight rating for a final
round of any golf tournament since at least 1986, which is as far
back as the records go. Woods' second Masters title in 2001, when
he became the first player to hold all four professional majors at
once, drew a 12.9/27.

(Copyright 2010 by The Associated Press. All Rights Reserved.)