NEW YORK (AP) - The NCAA championship game earned its highest
television rating since 2005.
Duke's 61-59 win over Butler on Monday night on CBS earned a
14.2 fast national rating and 23 share. That's up 31 percent from
the 10.8/18 for North Carolina's blowout against Michigan State
It's the best rating since a 15.0/23 for North Carolina-Illinois
in 2005. More than 48 million viewers watched at least some of the
game, the most since 50 million tuned in for Arizona-Kentucky in
1997 when the population was smaller.
The entire tournament averaged a 6.0 rating, up 5 percent from
Ratings represent the percentage of all households with
televisions. Shares represent the percentage of all homes with TVs
in use at the time.
(Copyright 2010 by The Associated Press. All Rights Reserved.)