The Blue-Gray Classic, a Christmas Day tradition for 24 years, won't be played this year because organizers could not line up a corporate sponsor.
Charles "Fats" Jones, the game's executive director, said he couldn't meet the deadline set by ABC.
The 64-year-old game has been played on Christmas since 1978.
Jones said the Montgomery Lions Club has run the game for 55 years, raising more than $4.3 million for charity.
The game typically was the only nationally televised sporting event played on Christmas, but often struggled to fill 24,500-seat Cramton Bowl.