Georgia to keep playing Florida in Jacksonville

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ATHENS, Ga. -- The annual Georgia-Florida football game will be staying in Jacksonville.

The Georgia athletic board endorsed a new six-year contract Wednesday that would keep the game in the northeast Florida city through 2016. Athletic director Damon Evans can now finalize negotiations with the city of Jacksonville and Florida officials, likely nothing more than a formality.

Evans cited the game's rich tradition and a guarantee by CBS to televise it every year at 3:30 p.m. in proposing a new contract. The current deal ends after the 2010 game, and there was speculation Georgia might want to play the Gators at Sanford Stadium in alternating years instead of 84,000-seat Jacksonville Municipal Stadium every season.