WATKINS GLEN, N.Y. (AP) - Watkins Glen International has a new
title sponsor for its NASCAR Sprint Cup race.
Track officials say Heluva Good! will sponsor the Aug. 9 event. It will be titled the Heluva Good! Sour Cream Dips at The Glen. Heluva Good! is headquartered in Sodus, N.Y., about an hour drive north of the track. Company officials say they wanted to promote a cause in the area.
Scott Blake, senior vice president of operations for Heluva Good!, says the deal was for one year and would be evaluated at the end of the season. Terms were not released, but the value of a Sprint Cup title sponsorship can exceed one million dollars.
Track officials also say ticket prices were being reduced for grandstand seats.