NEW ORLEANS (AP) - The Sugar Bowl and Bowl Championship Series
have extended their agreement through the 2014 bowl season.
New Orleans will be the host of both the Sugar Bowl and the BCS
Championship game in January 2012. This will be the second time the
city and bowl have hosted both. In 2008, double-hosting pumped more
than $400 million into the economy of New Orleans and Louisiana.
Officials say the economic impact of the Sugar Bowl alone
annually tops $150 million. Over the past decade, the organization
has generated more than $1 billion for the state and local
The 2010 Sugar Bowl is the final game in the current agreement.
It will be played on Friday, Jan. 1 and be televised by Fox.