NASCAR works with teams to improve business models
By JENNA FRYER
AP Auto Racing Writer
CONCORD, N.C. (AP) - NASCAR chairman Brian France says his
management group is working with teams to develop new business
models that can withstand the current economic crisis.
A sport heavily dependent on corporate sponsorship, NASCAR is
increasing its involvement in helping teams locate and secure
partners at a time when funding can be difficult to find.
He's also dispatched his staff to meet with race tracks to
explore new promotions for ticket sales, to improve opportunities
for minorities and females, and focus on environmental issues that
can make the sport greener.
France's comments came Thursday during a state-of-the-sport
presentation to media at NASCAR's Research and Development Center
in Concord, N.C.