The Wiregrass Speaks About Negative Campaign Ads

By: Kassi Shelley Email
By: Kassi Shelley Email

Voters have been bombarded by political commercials lately and the tone has become increasingly harsh and personal.

"They're really annoying, I don't even like watching TV anymore, I just stick to Netflix. I can't wait for this to be over with, it's frustrating."

Attack ads have some disappointed with the way the candidates are going about getting votes.
As a result...the issues often take a backseat.

"I think it's negative because it turns any politics into a popularity contest that has nothing to do with their views or their policies."

"Let's focus on what we can do not slander the other person about what they haven't done."

"The things that they're saying about each other can't really be backed up because they've both done what they're saying the other person's done."

"I think it makes them look bad, so I really don't want to vote for either one of them because of this."

"Well the public seems to have two states of mind on this. First of all it's negative, no-no-we don't like it, but yet at the same time there is something about it that appeals to the individual."

And Martin says negative campaign ads are actually effective in the election process.

"It's a tool. How extensively it's used and to what degree it's used is going to vary. And in a campaign that's predicted to be as close as this one, every little bit of advantage or perceived advantage is going to be utilized."

Regardless of what you think about the campaign ads, Martin suggests getting out there and finding your own information on the candidate so you can make an educated decision.

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