Automated Political Campaign Calls

By: Vanessa Nguyen
By: Vanessa Nguyen

Chances are you've received one of those automated telephone from a political candidate this election season, but what you probably didn't know is some of those calls probably originated in Marianna. The political marketing agency originates almost 8 million campaign calls each day.

"Hello, we are conducting a one question voter information survey about politics in our area and would like your participation."

Meet the man behind the telephone voice.

"My name is Jerry Dorchuck, D-O-R-C-H-U-C-K period."

Jerry Dorchuck and his wife are the brains behind Political Marketing international, which provides consulting services to anyone running for public office.

"We also do those terrible automated calls just love to get at 6:00 at night," he said

And you've probably heard some of their work without realizing it.

"Former Mayor Ed Koch, you probably remember my motto, 'how am I doing?'"

"Hello, this is Jennifer Garner, calling with Obama's campaign for CHANGE."

"Hi, this Reverend Al Sharpton..."

"We have the capacity to do about seven-and-a-half to eight million calls a day and that's in a 12-hour period from 9:00 a.m. to 9:00 p.m.," Dorchuck said.

That's roughly 5-to-600,000 calls per hour depending on the length.

"It's very cost-effective, anywhere from three-to-five cents a call for a 30-second message," he said.

The Dorchucks have been in business since 1997, relocating to Marianna six years ago. This election season, they're handling about 300 clients in all 50 states and Canada. As it gets closer to election day, they will spend about 18 to 20 hours a day in the office. But Dorchuck wants people to remember he's not responsible for all the calls you'll receive.

"We're not doing those calls that you're getting from Rick Scott where you're getting 7-8 calls a day,” he said. “That's not us doing that so don't send me any nasty emails."

Dorchuck's clients help create their messages. The calls are then placed from call centers in California, Louisiana, Colorado and Canada.


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