Up and down the state, it's become a dinnertime ritual. Pick up the phone, and there he is... a robocall from the governor.
"Hi, this is Governor Rick Scott."
...the same Rick Scott who began his time in office by nixing high-speed rail, overhauling public pensions and cutting unemployment benefits.
Monday, hundreds of Floridians had their robocalls delivered by the group Florida Watch.
Some calls are to the point...
"Please stop picking on the teachers!"
Others, laced with outrage...
"I don't appreciate what you've done to my retirement plan!"
But all of them help count the ways Scott's popularity has plummeted.
Recent college graduate Patrick Shepherd left the governor a message. Even with a degree in hand, he has yet to find a quality job.
"I don't want to leave the state to try to find employment, and I don't feel that he's fulfilling that obligation, to create a place where people like me can really start a life."
In the governor's office, they're no stranger to phone calls, letters, even personal drop-bys, but hundreds of voicemails... well, that's a brand-new strategy custom-made for a brand new and very controversial chief executive.
"Why don't you just quit, man?"
Scott's responding not just with robo-calls, but also by engaging the press, and holding so-called work days to meet average people.
"I believe that, with more information, people will agree with me, but I just believe that more information will get people, they'll come to the same conclusion that I will, so, on the issues," the governor said.
From the sound of things, it may take more than donuts and coffee to help Scott turn things around, but time is on his side with three-and-a-half more years of being governor.
Scott's numbers have improved somewhat since shaking up his staff in June. Before the overhaul, his rating was in the low to mid 20s.