Former Massachusetts governor Mitt Romney was in Tallahassee Wednesday. He's focusing on the politics of politics, about getting lawmakers, state leaders and big-money donors to back his campaign. And that mission's apparently paying off.
Veterans call it 'grip and grin' - Shake a few hands, smile wide, and hope to turn skeptics into supporters. Mitt Romney's become a master at that game.
His visit to a Tallahassee restaurant Wednesday combined that with a dig or two at President Obama.
"He said to the American people that he's a warrior for the middle class. If that's the case, I think there's been a severe case of friendly fire because he has not done what the middle class of America needs."
But before Romney can take on Obama, first he has to win the nomination. Florida's early primary could be critical to making that happen. And so, too, are Florida's leading politicians.
Having run here before in 2008, Romney's built an impressive team, and he's picking up a handful of key endorsements, including future house speaker Will Weatherford.
Republican Senator John Thrasher's been with Romney from the very beginning, and he says while Romney may not be the most conservative candidate, he's the most electable.
"I think he's put out a plan that makes sense, and I think people are starting to pay attention, and he's a leader. He knows how to organize people, he knows how to problem solve, and that's what we need in America today."
Romney also met with Governor Scott, who's pledging to remain neutral in the primary campaign.
When Romney ran for president four years ago, he placed second to John McCain in the Florida primary. McCain's win there was largely seen as handing him enough momentum to cruise victory on Super Tuesday and ultimately lock up the GOP nomination.