Groceries on the Go...Love It or Hate It?

By: Karin Caifa
By: Karin Caifa

Should this be availabale everywhere? Let us know your opinion below!

Love it or hate it, we all have to do it. Grocery shopping can take a chunk out of a weekend afternoon. But what if you could do it while sitting on the train for your morning or evening commute?

One company is making it happen.

What's going through the minds of commuters as they head down these escalators to their trains? For many, it's what's for dinner.

It can be the bane of the busy person's existence, shopping for groceries.

We all have to eat. So it's kind of like, you don't have a choice and also people feel like they spend a lot of money and time doing it, so they're always looking for a different way to skin the cat.

You know, a different way to get it done quickly, and to feel like they're doing a good job at it.

So instead of consumers going to the store on the way home from work, online grocer Peapod has temporarily brought the store to them, on billboards in train stations in major cities, like this one in Washington.

Consumers download an app by scanning a QR code with a smartphone. Then they scan the bar codes on the billboard to put items in their carts and schedule for home delivery.

It's a virtual convenience store of sorts. Shoppers can browse the full range of products through the app.

They're just thinking about people being productive in places where they can't potentially being productive and starting to shop.

And they're not the only ones pondering that concept.
Peapod got the idea for their virtual aisles from technology overseas, and the grocery list of apps seems to be a growing market, offering consumers help with everything from coupons to shopping lists.


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