Taco Bell introducing more upscale menu items

By: The Associated Press
By: The Associated Press

Taco Bell, known for its inexpensive fare and late-night business, is trying to go more upscale.

The chain said Wednesday it plans to roll out a menu addition created by celebrity chef Lorena Garcia early next month at its nearly 5,600 U.S. restaurants.

New items feature black beans, cilantro rice, citrus- and herb-marinated chicken and cilantro dressing.

Taco Bell executive Brian Niccol calls the items "gourmet Mexican." It's a venture onto the turf of casual-dining chains such as Chipotle Mexican Grill and Qdoba Mexican Grill.

It's a departure from such standards as tacos, burritos and chalupas that target Taco Bell's core young-adult customers and will remain mainstays on the menu.

You must be logged in to post comments.

Password (case sensitive):
Remember Me:
WTVY-TV 285 N Foster Street Dothan, AL 36303 334-792-3195
Copyright © 2002-2016 - Designed by Gray Digital Media - Powered by Clickability 157729585 - wtvy.com/a?a=157729585
Gray Television, Inc.