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Sweet Success: Fannie May Back After Bankruptcy

By: AP
By: AP

The Midwest mainstay opened in 1920 was in bankruptcy, and more than 200 retail stores were closed.

But in the years since the 2004 near-meltdown, Fannie May has seen a turnaround and is thriving thanks to what executives say has been a mix of old and new - a strict adherence to decades-old chocolate recipes and growth in online and retail sales.

The result has been online sales that have more than doubled since 2006 for a brand approaching $100 million in annual revenue.

By the end of this year, Fannie May will have 85 stores, nearly double the 45 it opened after emerging from bankruptcy.

(Copyright 2010 by The Associated Press. All Rights Reserved.)


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