The Midwest mainstay opened in 1920 was in bankruptcy, and more than 200 retail stores were closed.
But in the years since the 2004 near-meltdown, Fannie May has seen a turnaround and is thriving thanks to what executives say has been a mix of old and new - a strict adherence to decades-old chocolate recipes and growth in online and retail sales.
The result has been online sales that have more than doubled since 2006 for a brand approaching $100 million in annual revenue.
By the end of this year, Fannie May will have 85 stores, nearly double the 45 it opened after emerging from bankruptcy.
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