If you're headed to a super bowl party this weekend be sure to take your smartphone.
Social networking is sure to be a big part of the festivities as fans interact with not only each other but also advertisers.
Super bowl. Super social.
During last year's super bowl, about 40 percent of all tweets were about the big game. As the game wrapped up -- almost half.
NFL players, coaches and personnel have restrictions on their social networking activity on game day, but there's nothing stopping the fans.
So whether you're one of the lucky folks checking in at Cowboys Stadium on Sunday, or just headed to a party down the block, bring your smartphone. 45 percent of users surveyed say they'll be using them during the big game.
Of those users, 59 percent will use them to stay in touch with friends and family with emails and text messages.
32 percent will post updates and pictures of their super bowl festivities to twitter and Facebook.
24 percent will use them to keep tabs on stats. And 18 percent will use them to check out super bowl ads.
Speaking of those super bowl ads, sites like Facebook and Twitter will play a crucial role before, during and after the game, so look for advertisers to engage you and encourage you to friend or follow them.