Planned Parenthood says it is throwing its support behind President Obama in the 2012 election.
The women's health care organization made the announcement today.
And as part of its support, the group's political arm is rolling out a new 1.4 million-dollar ad campaign telling women that Republican presidential hopeful Mitt Romney is the wrong choice for them.
The commercial uses Romney's own words to accuse him of wanting to deny women birth control, abortions and equal pay.
It's expected to run on broadcast and cable channels in West Palm Beach, Florida, Des Moines, Iowa, northern Virginia and Washington.