The Los Angeles Zoo kicked off a four-day event by renaming the gorilla habitat as "Donkey Kong Country Returns 3D at Campo Gorilla Reserve" to celebrate the release of Donkey Kong Country Returns 3D for Nintendo 3DS. The weekend long campaign also aims to bring awareness to the endangered gorillas, whose relatives in the wild face threats such as poaching and habitat loss.
Jason Jacobs is the director of public relations at the Los Angeles Zoo. He hopes the promotional event will inspire more people to learn about the animals.
"Gorillas are critically endangered so what makes these promotions important is it brings an audience to the zoo that might not necessarily visit the zoo. We might get some Nintendo fans but we want them to come and learn about gorillas while there here and appreciate them for the magnificent creatures that they are," said Jacobs.
The Los Angeles Zoo hopes fans of the iconic video game will recognize some familiar gimmicks at the gorilla habitat. The gorillas were given 'barrels' of food on Friday (May 24) and some had some fun tossing them around before settling down to eat.