Gas prices on average have risen about 17 cents since Labor Day to $2.86 per gallon because of rising oil prices.
By one analyst's estimate, that means Americans are spending around $68 million more on gas each day than in early September.
While that sounds like a threat to sales of Barbie Video Girl dolls, the increase amounts to $3 or $4 extra to fill up a car, a bit more for an SUV or a pick-up.
Many motorists absorb the cost increases by skipping the gourmet coffee or just driving
The good news for drivers?
Gas prices are already falling because oil prices dropped over the 10 days.
(Copyright 2010 by The Associated Press. All Rights Reserved.)