Car Makers Dominate Super Bowl Advertising

In the Super Bowl of advertising, Eminem was everywhere, Roseanne Barr took a big hit from a log and Joan Rivers became a
GoDaddy girl.

Before halftime, it was hard to get through a commercial break during Super Bowl XLV between the Pittsburgh Steelers and Green Bay Packers without seeing an automaker's ad, including Volkswagen, Kia, Hyundai, General Motors.

One early hit was a Volkswagen's ad that showed a boy in a Darth Vader costume trying to use "The Force" on objects, including the Passat.

Slapstick violence dominated PepsiCo's Pepsi Max ads. A man got hit in the crotch with a can in one ad and a jogger got clocked on the head in another.

The commercials wooed 100 million-plus viewers at cost of $3 million per 30 seconds.

(Copyright 2011 by The Associated Press. All Rights Reserved.)


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