Sony is giving gamers their first look at the PlayStation 4 -- and it's a rectangular black box, just like all the previous PlayStations.
With that non-surprise out of the way, the Japanese company is also providing glimpses of the games it hopes will elevate the PS4 to the top of holiday wish lists.
Upcoming releases include steampunk thriller "The Order: 1866" and fantasy "The Dark Sorceror." Sony also showed new footage from previously announced games like superhero adventure "InFamous: Second Son," racing simulator "Drive Club" and shooter "Killzone: Shadow Fall."
Shu Yoshida, president of Sony Worldwide Studios, says there are more than 30 PS4 games in development.
Sony Corp. unveiled the PS4 Monday evening at the Electronic Entertainment Expo, the gaming industry's annual trade show.
Microsoft has its head in the cloud with Xbox One.
The company focused on how cloud computing will make games for its next-generation Xbox One console more immersive during its Monday presentation at the Electronic Entertainment Expo, the gaming industry's annual trade show. Microsoft announced last week that the successor to the Xbox 360 must be connected to the Internet every 24 hours to operate, and the system would ideally always be online.
Microsoft revealed the console, which it has billed as an "all-in-one" entertainment solution for living rooms, will be released in November and cost $499.
The company debuted the console earlier this year at its headquarters in Redmond, Wash. The initial reactions to the device have been mixed.
Electronic Arts debuted the mech-heavy multiplayer shooter "Titanfall," the first game from Respawn Entertainment, which was founded by "Call of Duty: Modern Warfare" creators Vince Zampella and Jason West.
EA also showed off a demo of "Need for Speed," and a clip of the movie inspired by the game. It's successful sports titles, "Madden" and "FIFA" were introduced by famous names like the Cleveland Cavaliers' Kyrie Irving and singer Drake, an avowed soccer fan.
Microsoft didn't address concerns at Monday's event over connectivity, used games and privacy issues with the Xbox One, which will feature a new version of its camera-based Kinect sensor.
In a blog post on Microsoft's site Thursday ahead of E3, the company outlined more details about the console, including restrictions on how previously played or used games could be shared and how frequently the Xbox One must be online.
Microsoft Corp. kicked off Monday's presentation by revealing the Xbox 360 is getting a makeover with a design inspired by the Xbox One.Yusuf Mehdi, Microsoft's vice president of marketing and strategy, said the updated Xbox 360 is "smaller, sleeker and as quiet as ever." He added it would be available beginning Monday.
The company boasted that hundreds of new games are still coming to Xbox 360, which was originally released eight years ago as the high-definition successor to the Xbox.
Microsoft's Xbox 360 has outsold rivals like the Wii and PlayStation 3 from Nintendo Co. and Sony Corp. for the past two years. It has sold more than 76 million Xbox 360 units.