Census Ads Seek to Boost Minority Participation

LOS ANGELES (AP) - The Census Bureau is producing tailor-made ads for specific ethnic subgroups as it seeks to reach some of the most difficult to count communities across the nation.

Radio commercials set to a ranchera tune beseech Mexican-Americans to fill out their census forms.

Print ads with a portrait of a Thai family with a carved elephant in the background implore Thais to do the same.

Sub-Saharan Africans are targeted in an ad featuring a Congolese basketball hero.

The deep-bore approach is a departure from the census campaigns in 2000. Critics then accused the agency of adopting an overly generic, one-size-fits-all approach in its efforts to reach minorities.

The agency has also boosted the number of languages in its ad campaigns this year to 28, up from 17 in 2000.

You must be logged in to post comments.

Password (case sensitive):
Remember Me:
WTVY-TV 285 N Foster Street Dothan, AL 36303 334-792-3195
Copyright © 2002-2016 - Designed by Gray Digital Media - Powered by Clickability 90070327 - wtvy.com/a?a=90070327
Gray Television, Inc.