LOS ANGELES (AP) - The Census Bureau is producing tailor-made ads for specific ethnic subgroups as it seeks to reach some of the most difficult to count communities across the nation.
Radio commercials set to a ranchera tune beseech Mexican-Americans to fill out their census forms.
Print ads with a portrait of a Thai family with a carved elephant in the background implore Thais to do the same.
Sub-Saharan Africans are targeted in an ad featuring a Congolese basketball hero.
The deep-bore approach is a departure from the census campaigns in 2000. Critics then accused the agency of adopting an overly generic, one-size-fits-all approach in its efforts to reach minorities.
The agency has also boosted the number of languages in its ad campaigns this year to 28, up from 17 in 2000.