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Starbucks Expands Insta-Brew, Adds Flavors

By: Ashley M. Heher
By: Ashley M. Heher

CHICAGO (AP) - Starbucks Corp. is set to debut its latest caffeinated concoction: flavored instant coffee.

The four slightly sweetened varieties of popular Via instant brew will be sold in Starbucks stores this fall. No specific launch date has been announced. The single-serving packages of mocha, vanilla, caramel and
cinnamon dissolve in water. They'll be added to grocery store shelves early next year.

Launched nationwide last September, Via racked up more than $100
million in worldwide sales in the 10 months since its debut. Flavored Via will be backed by a free sample campaign along with television, print and online advertisements.

(Copyright 2010 by The Associated Press. All Rights Reserved.)


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