Big Names, Big Flops II: Nokia N-Gage, 3D Doritos

Big companies may have many successes that led to their size and wealth, but even the most titanic of corporations have stumbles—proving that even big names can have flops.

Before gaming on smartphones became commonplace, Nokia launched N-Gage to compete with handheld gaming systems like those from Nintendo and Sony. The N-Gage launched in 2003 with a button setup much like the Game Boy Advance, but with full phone functionality. Some big names in games came out for the N-Gage like EA's Madden, Activision's Tony Hawk and even Sega's Sonic. The system did not sell well upon its $299 launch, however, with the competition from Nintendo outpacing it in sells 100 to 1. The system was said to resemble a taco by some, appearing awkward in appearance when used as a traditional phone.

Doritos is a big name in flavored corn chips, and has recently seen even more success through tie-ins with Taco Bell. However, one product with the Doritos name from the mid-2000s would not be as successful as Cool Ranch or Nacho Cheese. These were Doritos 3D—air-filled crisps that came in several flavors. They were not a huge hit after the initial hype, however, and were discontinued after just a few years.


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