Big Names, Big Flops - Sega's 32X and HD-DVD

Big companies may have many successes that led to their size and wealth, but even the most titanic of corporations have stumbles—proving that even big names can have flops.

Big companies may have many successes that led to their size and wealth, but even the most titanic of corporations have stumbles—proving that even big names can have flops.

Big companies may have many successes that led to their size and wealth, but even the most titanic of corporations have stumbles—proving that even big names can have flops.

Sega had big success in the late 1980s and early 1990s thanks to the Sega Genesis video game console, especially with the iconic character, Sonic the Hedgehog. However, with new technology on the horizon, they developed the Sega Genesis 32X, an add-on to their successful 16-bit system. The 32X was pitched as a low-cost way for gamers to enter the next generation, sold at $160 in the US. However, at the same time--and consumers knew this--Sega was developing a stand-alone 32-bit system named Saturn. The Sega 32X only had 40 games come out worldwide. Prices were soon cut and the unit was eventually discontinued.

After the success of DVD, two formats battled it out to win the champion of the high-definition video format war. These were Blu-Ray and HD-DVD. Toshiba backed HD-DVD, which was intended to follow up DVD. However, only certain companies supported HD-DVD, most of them throwing their support behind Blu-Ray. Even an X-Box 360 HD-DVD Drive didn't help matters, and the last releases for HD-DVD came out in 2008, while Blu-Ray remains massively popular and successful to this day.


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