The National Peanut Festival fairground amphitheatre may not look like much now, but come Thursday afternoon it will be full of people for the Toadlick Music Festival.
“We’re 20-30 percent better than we were last year. Which is phenomenal. What that means is there is going to be a lot of people at Toadlick 2014,” said Chris Gilbert, President of Toadlick Entertainment.
At least 40,000 people are expected to attend the country music festival, but only twenty percent of those sales are from Houston County.
That’s a statistic Gilbert hopes to change.
“I want to see the local community rally behind this thing and support it like I envisioned it. I’m from Dothan. I was born and raised here and I don’t want to go anywhere else,” said Gilbert.
He said sponsorships and vendors have increased this year.
Gilbert has had plenty of chances to take the festival somewhere else, but his vision for Toadlick is to grow it in Dothan.
“Our capacity is 3-4 times where we are now. We have plenty of room to grow. And as we grow so does the benefit to the community. The sky is the limit with this thing. As long as we keep our head screwed on straight and this thing headed in the right direction the benefit for this area is really limitless,” said Gilbert.
The festival begins Thursday afternoon at 3. Three day passes are $119. Prices are expected to go up at the gate.