WTVY Morning Show  | Dothan, AL  | News, Weather, Sports

The Weather Channel Tightening Focus

By: The Associated Press
By: The Associated Press

The Weather Channel is trying something new to turn around some soft ratings: It's reemphasizing weather.

The network unveiled a redesign this week that will enable viewers to see their local forecasts on-screen whenever they tune in, even during commercials. The network is also increasing its capacity to cast aside regular programming during severe weather conditions.

The network is trying to walk a fine line by keeping the weather nerds interested while providing shows that people will watch more than five or 10 minutes at a time. The Weather Channel this year has seen its lowest ratings in five years.


Comments are posted from viewers like you and do not always reflect the views of this station.
powered by Disqus
WTVY-TV 285 N Foster Street Dothan, AL 36303 334-792-3195
Gray Television, Inc. - Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 231879331