A shopping mall in Bangkok has claimed this year's crown as the world's most photographed location on Instagram.
In its Top 10 year-end list, the photo-sharing app dubbed Siam Paragon as the planet's most "Instagrammed" spot in 2013.
New York's Times Square came second, and Disneyland in California third.
The list also includes New York's Central Park and Dodger Stadium in Los Angeles.
The Eiffel Tower got bumped off the list.
The Siam Paragon - a luxury mall in the heart of Bangkok - is not exactly a world-famous landmark.
Sightseeing visitors to the city typically head first to the majestic Grand Palace or take in the serenity of Buddhist temples like Wat Pho.
The mall is more of a trendy meeting place in Bangkok that claims to have more than 100-thousand visitors a day.
Thais love taking pictures of themselves however, documenting their daily activities and uploading the images instantly so friends know what they're up to.
Thailand is also one world's biggest users of social media - which could also explain why a building that may not be the most photographed in the world still ends up as the most visible on Instagram.
And if Siam Paragon seems like an improbable winner consider this - last year's most "Instagrammed" place was again from Thailand - Bangkok's Suvarnabhumi Airport, which this year was at number 9.