Dozens of eager gamers lined the streets of Manhattan, standing in line for as many as 10 hours hoping to be the "first" to get their hands on the latest must have game.
The PlayStation 4 went on sale Friday morning, soon to be followed by the Xbox One next week.
The new releases put Sony and Microsoft once again sparing this holiday season over who has the brawnier machine and more enticing online features.
What's less clear is how the gadgets will compete for the attention of people who now look to their tablets, smartphones and other devices for entertainment.
Both Microsoft and Sony position their gaming systems as entertainment devices meant to take over the living room. Experts wonder whether gaming systems might soon replace cable set-top boxes.