Germany: Selena Gomez Launches New Adidas clothing


U.S. star Selena Gomez was in Berlin on Tuesday (July 9) to show off her newest project, a clothing line for the adidas NEO fashion label.

Gomez and Adidas say they have been working together since last year to create the new "Rock Chic" themed collection which is the 20-year-old's first move into the fashion industry after already establishing herself as an actress and singer.

Talking to Reuters TV at the launch in Berlin, Gomez said clothing is something she likes to play around with.

"Sometimes if I watch "Almost Famous" I want to be a hippy or if I watch a really fun rock music video I want to dress really edgy and fun so I'm constantly changing my mind on what I want to wear each day and sometimes I just want to be in sweats so it just depends," she said.

The collection consists of 53 pieces aimed at girls to put a more comfortable spin on the traditional rock-chic style.

Leggings, sweaters, jackets and trainers all feature in the line, with silver studs a prominent detail.

"I think I just want to inspire people to be comfortable and to be themselves. I feel like there could be instances where girls might dress for other people or dress for what they think is cool. I mean she's rocking that, she's rocking that, it's all individual and it's all comfortable and that's just what I want. I want people to be comfortable in their own skin and with themselves," she said.

Adidas say the line has been designed "with an element of fun in mind" with each piece aimed at being able to change the look of any outfit.

Fashion designing is the latest project for Gomez who is best known as pop star Justin Bieber's ex-girlfriend and the star of Disney's "The Wizards of Waverly Place" as a teenager.

But it doesn't end there with her debut album releasing soon.

"Well my new album "Stars Dance" will come out soon, this month actually so I'm very excited about that. My single "Come and get it" came out and that has been doing really well and it's been so crazy so the music has been really fun for me and I'm about to start my first world tour so I'll start touring as well. It'll be good," she told Reuters.

Gomez also talked about her next film project, a thriller movie, taking her into unknown acting territory for the first time.

"Yeah I have a movie called "Getaway" coming out on Labor Day weekend in the States and I'm sure it will be released worldwide but that was an action movie I did with Ethan Hawke and that was really fun. Different for me and a different character than I've ever played so that's coming out as well," she said.

Gomez will also release a winter collection with the Adidas in October.

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