Microsoft's new Xbox One console is about to hit the shelves.
When it was unveiled earlier this year in May, the company demonstrated the new console's function as an all-in-one entertainment device, bringing television, games and social networks together in one all-encompassing console.
"Let me show you how we're gonna take live TV and make it not only integral to the Xbox but also incredibly useful through a great new feature called instant switching. Xbox: game, go to: TV, go to: music, watch: TV. Yes, that fast. Did you see how easy that was?" says Yusef Mehdi, Microsoft Senior Vice President.
Powered by multiple operating systems, including Windows 8, Microsoft claim the Xbox One takes gaming to a whole new level with the new model featuring processing levels of 1.75Ghz - an almost 10 percent increase on previous levels.
Demonstrating a host of new games available on the Xbox One, Microsoft chose this year's Electronic Entertainment Expo (E3) in Los Angeles, to focus on how cloud computing will make games for their next-generation console more immersive.
The Xbox One is built to be connected to the internet every 24 hours, meaning game worlds can remain in play online, even if the gamer is away.
During their show at E3, Microsoft took the chance to preview demos of a number of new games including this racing game "Need For Speed: Rivals", due for release 22 November - the same day as the console hits the shops.
Staying on the track, other new titles include this "Forza Motorsport 5" racing game (released 22 November 2013), which for the first time is introducing F1 vehicles and off-road cars to their selection of racing automobiles.
Another game is the latest version of the Zoo Tycoon series which is being launched exclusively for Xbox One and Xbox 360 this November and for the first time features a multiplayer mode where players can invite friends into their zoos through Xbox Live.
At $499 USD the Xbox One is Microsoft's most expensive console to date, but Microsoft Retail Sales and Marketing Director for France, Jean Claude Ghinozzi, says their new console is worth every penny: "We saw with the former generation of game consoles, like Xbox 360 and Kinect detector that we can improve the ergonomics, to have an immediate grip, to have simplicity of use, and Xbox One is going further than that."
Arriving on the Xbox One including numerous other consoles, one of Lego's latest games "Lego Marvel Super Heroes" . It was created by IT Games and tells the story of the Silver Surfer who has to search across the world for his lost surf board.
One of the more anticipated titles for the Xbox One is this gladiator-style fighting game called "Ryse: Son of Rome."
Making use of Xbox One's new controller, the game's makers claim new attributes such as a ruble feature add to the gaming experience.
In "Dead Rising 3", advanced artificial intelligence adapts to the way gamers fight making the endless hordes of zombies even more difficult to conquer.
Designer of "Dead Rising 3", John Ellenton, says their new game wouldn't have been possible without Xbox One's capabilities: "With the number of zombies, it's obviously way more than we could ever have done on the current generation. We also have a much more dense world so we also have a lot more items, so hundreds and hundreds of items in the world at one time with the zombies, fully streaming. So all that kind of stuff was not possible on current generation. We could only do that with the power of Xbox One."
Xbox One game designers are also promising sports games will put users at the heart of the action.
"FIFA 14" is one of the latest football offerings to feature the EA Sports Ignite game engine which gives players greater life-like movement and ever-changing real-world stadiums.
But if the thought of going to the gym gets gamers in a sweat, there's exercise Xbox One style.
Using the console's improved Kinect motion detector and camera, this latest instalment of the "Just Dance" series can have up to half a dozen people showing off their moves simultaneously.
If world music is more your thing, "Zumba World Party", uses "Kinect Fitness" which can actually sense increased body temperature and breathing while users work out.
Microsoft Studios General Manager, Dave McCarthy, says with the use of Xbox One's new technology, they're making exercise more motivating: "We can tell where your muscle force is, where your weight transfer is. We can even go down to the level of reading your heart-rate by looking at micro-fluctuations of blood flow in the face. So we combine that level of insight and feedback with Kinect and then add Xbox Live on top of that and say we're gonna connect you with your friends and the community overall and we're going to use challenges and achievements to make workouts motivating as well as insightful."
No matter what way, it seems the Xbox One is destined to get gamers in a sweat this November.
Microsoft's Xbox One is released 22 November and is priced at $499 USD.