Jeopardy! champ Arthur Chu has been called everything from unsportsmanlike -- to a super villain.
His Daily Doubles strategy has him dominating the game -- and, now the controversial four-time winner returns for the tournament of champions.
But, is he breaking all of the unwritten rules?
He's been blasted by jeopardy purists for his unconventional winning strategy, dubbed a "mad genius" and "villain" on social media, and is currently the quiz show's reigning champion.
Who is ... Arthur Chu.
Yes, Jeopardy's polarizing 30-year-old insurance analyst is back.
He's playing for more cash and to defend his winning streak -- much to the chagrin of many show traditionalists -- who feels Chu is "gaming the system."
Breaking from the typical game-playing strategy of going through one category from top to bottom, Chu jumps all over the board, throwing his opponents off with his unpredictability -- and upping his chances of finding the prized daily doubles early on.
His tactics drew heated backlash on social media but Chu says his strategy is fair game-- and he's simply in it to win it.
And while some of the adjectives used to describe Chu sound like they were ripped straight from the pages of a super hero comic book, it is Chu that just might be having the last laugh.