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Cronut Craze Sweeps New York City

By: The Associated Press
By: The Associated Press

There

There's a frenzy going on in New York City. One that can only be satisfied with a combination of two bakery treats: the croissant and the donut. (Image Courtesy: The Associated Press)

There's a frenzy going on in New York City. One that can only be satisfied with a combination of two bakery treats: the croissant and the donut.

Meet the Cronut.

Cronut wanters began lining up almost from the start after word spread on blogs. They're now 100 strong most mornings for the chance to nab the quirky, fried treats at the Dominique Ansel Bakery in SoHo.

News of the popular creation was enough to get Sarah Jones out in the wee hours of the morning. "So we got here about 6:45 and waited an hour and fifteen minutes."

The croissant-donut hybrid went on sale in limited quantities about three weeks ago at the tiny downtown shop of French chef Dominique Ansel, who said the inspiration for the creation was to make something fun.

"I wanted to do a donut but not like a regular donut. The croissant is something that everybody knows and I wanted to bring it together with the croissant and the donut and do something fun."

Most customers leave empty handed, or at least Cronut-less if they turn up their noses at the 30 or so other items on Ansel's menu.

He makes only 200 to 250 Cronuts every morning and has been selling out within 30 minutes, limiting his customers to two Cronuts per person.

So what's the big deal, and exactly what is the calorie count? Ansel isn't giving up his recipe since home bakers with blogs have already started to mimic his creation.

But simply put, Ansel says it's "similar to a croissant dough, but it's not really croissant dough. The ratio and proportion are different."

The popularity of the Cronut has reached far across the country. Kaycie Luong of Los Angeles spent her Monday morning waiting for her chance to bite into the doughy treat.

I'm so happy we waited in line in the rain. This is amazing. Awesome, awesome creation."

For those unlucky enough to take home a pair of Cronuts, there is always the aftermarket opportunity.

More than a dozen people lucky enough to score some already-trademarked Cronuts have taken to Craigslist to scalp their treasures for up to $40.

That's eight times Ansel's asking price of $5 a piece.


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